In a recent development, Tesla Model S and Tesla Model X enthusiasts have reason to celebrate as the company introduces budget-friendly versions equipped with a novel feature: Software-Limited Range. This move aims to democratize access to Tesla’s luxury vehicles, making them attainable for a wider demographic.
Affordable Luxury Vehicles for Indian Consumers
Last night’s announcement revealed that the revamped Model S now offers an impressive range of 320 miles, while the sleek Model X boasts a range of 269 miles. This means that consumers can now own a Tesla at a significantly reduced price point. The Model S starts at ₹57,45,014 and the Model X at ₹64,84,570. This unveiling comes with a twist, however, as questions arose regarding the technology behind these shorter-range versions.
Software Magic: Unlocking Affordability
Contrary to expectations of employing alternative battery chemistries like lithium iron phosphate (LFP), Tesla has opted for a more innovative approach. The company confirmed that both the Model S and Model X utilize the same battery chemistry as their counterparts but with a unique twist: Software-Limited Range. This allows for a reduction in mileage, enabling the vehicles to be offered at a more budget-friendly price.
Sawyer Merritt’s Insightful Revelation
Notably, Tesla enthusiast Sawyer Merritt was the first to uncover this groundbreaking revelation. To verify this information, we reached out to three Tesla showrooms independently, all of which confirmed the presence of software limitations on these models. This means that there are presently no plans to offer upgrades for extended range in the future.
Impact on Tesla’s Market Strategy
This strategic move by Tesla to offer the Model S and Model X at these lower price points holds significant implications for the company’s market strategy. By diversifying their product range and making luxury vehicles more accessible, Tesla is poised to capture a broader segment of the market. Additionally, this move is anticipated to alleviate demand pressure on Tesla’s bestsellers, the Model 3 and Model Y.
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SOURCE : TESLARATI
FAQs
Why did Tesla opt for software limitations?
Tesla chose this approach to make the Model S and Model X more affordable, ensuring a wider audience can experience their luxury vehicles.
Are there plans for future range upgrades?
As of now, Tesla has stated that there are no immediate plans to offer upgrades that would increase the range of the Standard Range Model S and Model X.
What are the starting prices for these models?
The Model S starts at ₹57,45,014, while the Model X is priced at ₹64,84,570.
How does this decision impact Tesla’s market strategy?
By offering these models at lower price points, Tesla aims to ease demand on their more popular models, the Model 3 and Model Y, while expanding their market reach.
What is the range for the Standard Range Model S and Model X?
The Model S offers a range of 320 miles, while the Model X boasts a range of 269 miles.