In a strategic move to strengthen its foothold in the Asian market, Tesla has introduced its latest “experience store” in Central Bangkok, Thailand. This marks the company’s second showroom in the country, following the successful launch of its first facility earlier this year.
Location and Features Tesla Bangkok Showroom
The newly inaugurated Tesla Bangkok showroom is situated within the bustling Siam Paragon shopping mall, a prime location in the heart of the city. Positioned at 991 Rama I Rd, the showroom is easily accessible, underscoring Tesla’s commitment to engaging with a broader audience in the Thai capital. The showcase includes a red Model 3 Highland and a white Model Y, both prominently displayed for visitors to explore. Large displays within the store provide comprehensive information about Tesla’s innovative electric vehicles, enhancing the overall customer experience.
This showroom is the second of Tesla’s showrooms in Thailand, complementing the multi-level facility on the eastern side of Bangkok inaugurated earlier this year.
Government Collaboration and Expansion Plans
The expansion comes amid ongoing discussions between Tesla executives and Prime Minister Srettha Thavisin, indicating a growing partnership between Tesla and the Thai government. Thavisin disclosed that Tesla executives are looking for a 790-acre plot in Thailand, where they plan to build a manufacturing facility. This ambitious move underlines Tesla’s commitment to establishing a more permanent presence in Thailand.
Thavisin, who met with Tesla CEO Elon Musk earlier this year, reported that Tesla is considering an investment of around $5 billion in Thailand. The potential manufacturing facility would further solidify Tesla’s role in Thailand’s economic landscape.
Recruitment Initiatives and Market Penetration
In addition to infrastructure development, Tesla has been actively engaging with the local workforce. The company has been hosting walk-in recruitment events in Bangkok since September 2022. Despite having job listings on its careers page for roles in the city, the company’s recruitment drive has been ongoing for well over a year.
Notably, although Tesla initiated hiring efforts in Thailand more than a year ago, the first customer-ordered Model 3 and Model Y units were only delivered in February of the current year. The vehicles, produced at Tesla’s Gigafactory in Shanghai, China, underscore the global reach and production capabilities of the electric vehicle giant.
Conclusion
Tesla’s recent expansion in Thailand signifies a strategic move to solidify its presence in the Southeast Asian market. The establishment of a second showroom in Bangkok, coupled with discussions with the Thai government for a manufacturing facility, signals a deeper commitment to the region. As Tesla continues to navigate the complexities of international expansion, its efforts in Thailand serve as a testament to the company’s relentless pursuit of global sustainability and innovation.
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SOURCE : TESLARATI
FAQs
Why did Tesla choose Bangkok for its second showroom in Thailand?
Tesla strategically selected Bangkok as the location for its second showroom due to the city’s status as a major economic and cultural hub in Thailand. This strategic choice ensures heightened visibility and accessibility for a diverse audience, aligning with Tesla’s commitment to engaging with a broader demographic in the Thai capital.
What is the significance of Tesla’s ongoing discussions with the Thai government?
The ongoing discussions between Tesla executives and Prime Minister Srettha Thavisin underscore the company’s interest in establishing a manufacturing facility in Thailand. This signifies Tesla’s dedication to long-term growth in the region and collaborative efforts with the Thai government, potentially contributing to the country’s economic landscape.
When did Tesla start recruiting in Thailand, and what roles are currently available?
Tesla initiated its recruitment efforts in Thailand in September 2022, hosting walk-in events in Bangkok. Various job listings are currently available on the company’s careers page, reflecting opportunities across different roles in the city. This reflects Tesla’s commitment to not only expanding its infrastructure but also actively engaging with and contributing to the local workforce.