In a significant move aimed at enhancing accessibility for its European clientele, Tesla has substantially reduced the price of the Midnight Cherry Red paint option. This distinctive hue, renowned for its striking allure, is now available at €2,600 (USD$2,743), down from its previous price of €3,200 (USD$3,376). This revised pricing aligns it more closely with the cost of Tesla’s Red Multi-Coat option in the United States, which stands at $2,000.
Currently, the Midnight Cherry red paint option is exclusively offered for Tesla’s Model Y units in Europe and the Middle East. This unique color variant is crafted at the cutting-edge paint facility of Giga Berlin, a site dedicated solely to the production of Model Y vehicles. Consequently, this option remains unavailable for Model 3 units worldwide.
Demand for the Tesla Model Y Midnight Cherry Red
The surge in demand for the Midnight Cherry Red color from Tesla’s Giga Berlin facility is palpable, as reflected in the delivery estimates provided on the company’s official website. As of May, projected delivery timelines for Model Y units boasting the Midnight Cherry Red finish extended from August to September 2023.
Quicksilver vs Midnight Cherry Red
In contrast, Tesla Germany’s delivery estimates for Model Y units with alternative paint options, including the Quicksilver variant, indicated a shorter waiting period, spanning from May to June 2023. Notably, the current data suggests that the choice of paint does not significantly impact the delivery schedule of Model Y vehicles across Europe. This observation implies that Tesla has adeptly managed to meet the heightened demand for the Midnight Cherry Red variant.
Adding an intriguing twist to the narrative, the Quicksilver paint option at Giga Berlin now commands a higher price tag than the Midnight Cherry Red. Priced at €3,000 (USD$3,165), this alternative hue made its debut alongside Midnight Cherry Red, both of which are exclusively crafted at Giga Berlin’s state-of-the-art paint shop. Nonetheless, the popularity of Midnight Cherry Red has evidently overshadowed its Quicksilver counterpart.
Conclusion
Tesla’s strategic reduction in the Midnight Cherry Red paint option’s price is a clear testament to the company’s commitment to meeting the preferences and demands of its European clientele. This move not only brings the distinctive color within closer financial reach but also underscores Tesla’s capacity to adapt and fine-tune its offerings in response to market dynamics.
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SOURCE : TESLARATI
FAQs
Why is Midnight Cherry Red only available for Model Y in Europe and the Middle East?
The Midnight Cherry Red option is exclusively produced at Giga Berlin’s state-of-the-art paint facility, which is dedicated to manufacturing Model Y vehicles. This specialization restricts the availability of this distinctive color to the Model Y lineup in Europe and the Middle East.
How does the new price of Midnight Cherry Red compare to other paint options?
The revised price of Midnight Cherry Red, now at €2,600 (USD$2,743), brings it in close proximity to the cost of Tesla’s Red Multi-Coat option in the United States, which is priced at $2,000. Additionally, the Quicksilver paint option, also unique to Giga Berlin, is now priced higher than Midnight Cherry Red at €3,000 (USD$3,165).
Is there any impact on Model Y delivery estimates due to the paint option chosen?
As of the latest information, paint options do not significantly affect the delivery estimates for Model Y units in Europe. This suggests that Tesla has effectively managed to meet the heightened demand for the Midnight Cherry Red variant without causing delays in deliveries.
Are there any plans to expand the availability of Midnight Cherry Red to other Tesla models?
As of now, Midnight Cherry Red remains exclusive to the Model Y units sold in Europe and the Middle East, and it is not available for any other Tesla models worldwide. Any future expansion of availability would be subject to official announcements from Tesla.